Google tells the New York Times a bit about its decision making: Wondered by Lively became deadly, Dodgeball got hit, and Notebook had its pages torn out? The New York Times details some of how Google looks at what works and what doesn't.
Three key elements: Can internal staff be recruited to work on the project in their official spare time (for projects that aren't top-down authorized)? Does the product work when Googlers use it (the dog-food test)? And is there a potential for a mass audience?
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